Miele

Brand promise: Immer Besser

There are many good reasons for choosing Miele. Since the company's founding in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be “Immer Besser” (forever better) than our competitors and “Immer Besser” (forever better) than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Outstanding quality

Miele appliances, whether used for laundry care, vacuuming, or in the kitchen, are subjected to the strictest stress and endurance tests before their market launch. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organization, proving why we are the number-one choice.

Miele design

Our design represents innovation, value, and timeless elegance. It shapes the user experience - meeting expectations, facilitating handling, and creating trust. Numerous earned attest to Miele’s design excellence.